AI in 10
The most important AI story—explained in 10 minutes.
Every day, I break down the biggest AI story in just 10 minutes - what it is, why it matters, and how you can actually use it. No tech jargon, just AI made simple.
AI in 10
DeepSeek just slashed AI prices by 75%
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Referenced Links:
AI in 10 Daily Roundup
DeepSeek Official Website
Anthropic Claude
OpenAI ChatGPT
Bloomberg AI Coverage
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Welcome to AI in 10. I'm Chuck Getchell, and every day I break down the biggest AI story in just 10 minutes. What it is, why it matters, and how you can actually use it. The AI pricing war just went nuclear. Deep Seek slashed their prices by 75% permanently this week, and if you think that's just tech company drama, think again, I'm Chuck Getchell. This is AI Inten. What happened? Why it matters, what you can do with it. Let's go. Here's what went down. DeepSeek, one of the major AI companies you probably haven't heard of, but definitely should know, decided to blow up the entire AI pricing model. We're not talking about a Black Friday sale or some limited time promotion. This is a permanent 75% price cut across their AI services. That's like Starbucks suddenly charging a dollar for a latte and saying it's the new normal forever. Except this isn't coffee we're talking about. This is access to advanced artificial intelligence that can write, analyze, code, and think through problems at a level that was science fiction five years ago. Now, you might be thinking, why should I care about some company I've never heard of cutting prices on something I'm not even sure I use? Here's why this matters. AI pricing isn't just about tech nerds buying computer time, it determines how much you pay for every AI-powered app on your phone, every smart feature in your work software, and every automated service that's about to become part of your daily life. Think about it this way: when one major airline cuts ticket prices by 75%, what happens? Every other airline either matches those prices or loses customers. The AI industry just got its first massive fair war, and you're about to benefit whether you realize it or not. DeepSeek isn't doing this out of the goodness of their heart. This is strategy. They're betting they can gain market share so fast that volume will make up for the lower prices. It's the Netflix playbook applied to artificial intelligence by price it low, get everyone hooked, then figure out how to make money later. But here's where it gets interesting for regular people like us. Every app developer, every small business owner, every entrepreneur who's been thinking about adding AI to their service just got a 75% discount on their biggest expense. That means we're about to see an explosion of AI-powered tools that are cheaper, more accessible, and more creative than anything we've seen before. Your favorite writing app? It's about to get smarter and cheaper. That customer service chatbot that actually helps instead of frustrating you? It just became economically viable for every small business in America. The tutoring app your kids use for homework help, it's about to get a major intelligence upgrade without raising your monthly subscription. This is what economists call a deflationary spiral, except instead of being bad news, it's Christmas morning for anyone who uses technology, which last time I checked is pretty much everyone. But let's talk about what this really means for your career and your family's future. When AI gets this much cheaper, adoption accelerates. Companies that were on the fence about automating certain tasks just got pushed off that fence. If you work in data entry, basic analysis, simple writing tasks, or routine customer service, this price war just made your job more vulnerable. Not next year, not when technology improves. Right now, because the economics just shifted dramatically in favor of automation. But here's the flip side that most people miss. Cheaper AI also means individuals get superpowers at bargain prices. That side business you've been thinking about starting, the one where you couldn't afford a marketing team, a copywriter, or a data analyst, you just got access to all three for the price of a Netflix subscription. The same force that makes some jobs vulnerable makes personal entrepreneurship incredibly powerful. It's like every person just got access to a team of smart assistants who never sleep, never take vacation, and work for pennies. This is why I always say the AI revolution isn't something happening to you. It's something you can choose to participate in. And participation just got a lot more affordable. The other thing to understand is that DeepSeek probably isn't done. When you cut prices by 75%, you're not trying to nudge the market, you're trying to own it. Which means their competitors have about two choices: match the prices or explain to their customers why their AI is worth paying four times more. My prediction, within six months, you're going to see AI capabilities in apps and services that would have cost hundreds of dollars a month just last year. The barrier to entry for smart automation just collapsed, and that changes everything. For your family budget, this is mostly good news. The AI features you're already paying for in various subscriptions are about to get better without costing more. The AI features you wished you could afford are about to become impulse purchases. For your career, it's wake-up call time. If your main value at work is doing things that AI can do cheaper, this price war just accelerated your timeline for learning new skills. The good news is that same cheap AI can help you learn those skills faster than ever before. So here's what you can actually do with this information. First, if you've been curious about AI but hesitant because of cost, start experimenting now. The tools you test this month might be four times more expensive next year if this price war doesn't stick. Go to Claude, ChatGPT, or any of the major AI platforms and start with something simple. Take a work task that normally takes you an hour and see if AI can help you do it in 15 minutes. Not because you're trying to replace yourself, but because you're trying to make yourself four times more productive. Try using AI for something creative. Write a better LinkedIn post, plan a family vacation, generate ideas for your kids' science project. Get comfortable with the rhythm of working alongside artificial intelligence while it's cheap and accessible. If you run a business or have a side hustle, this is your moment to experiment with AI-powered marketing, customer service, or content creation without breaking the bank. Every successful business owner I know is already thinking about how this price drop changes their competitive landscape. Most importantly, start learning how to write better prompts. That's the skill that determines whether AI makes you more valuable or replaceable. A person who can clearly communicate with AI and get consistent, useful results just became exponentially more valuable in a world where AI costs 75% less. The companies that benefit most from this price war won't be the ones that use AI to replace people. They'll be the ones that use cheap AI to make their people dramatically more capable. Make sure you're working for one of those companies, or better yet, make sure you become one of those people. This price war is just getting started. The question isn't whether AI is going to get cheaper and more powerful. The question is whether you're going to take advantage of that trend or get left behind by it. Deep Seek just fired the first shot in what's going to be a very interesting battle. And unlike most tech industry battles, this one is going to have a winner we can all root for. Us. That's today's AI in 10. If you want to go deeper and learn AI with a community of people just like you, join us at aihammock.com. I'll see you tomorrow, my friends.
